The recognition of their successful efforts is an important incentive for solution providers to share about their work. This fact was illustrated impressively by an event held in Venice recently. The event was hosted by the Italian superyacht shipyard VSY, together with Eulabor Institute, a sustainability science research organization. They have jointly developed the “Waterevolution” model, which has just been published as a “Blue Solution”.
Waterevolution aims to develop strategic, long-term partnerships between maritime cluster companies and marine conservation. Through calculations and assessments about the entire production chain of the shipyard, operations are being optimized and the environmental footprint minimized. This results also in cost savings, which are then reinvested into marine conservation projects, such as research in the Pelagos Sanctuary, the largest marine protected area in the Mediterranean. This is a win-win deal for both business and conservation, and an example of engaging in non-traditional partnerships.
The model was officially presented to the press, research and industry representatives at the event in Venice, and its recognition as a “Blue Solution” was celebrated. Blue Solutions implementing partner IUCN was invited to present on the Blue Solutions initiative and highlight why innovative cross-sectoral partnerships, such as Waterevolution, are worthwhile to be promoted for replication as they result in positive impacts for marine Environments.
The official presentation was accompanied by a gala dinner in one of Venice’s finest palaces, with invitees including high-level representatives from society and politics. The evening celebrated the Waterevolution model as an example of how the yachting industry starts to assume much-required ocean responsibility.
There is existing interest by other shipyards for replication of the Waterevolution model, and the recognition under the Blue Solutions initiative will help to draw further attention to the approach. At the same time, the Blue Solutions “label” provides credibility, recognition and encouragement to the people and organizations behind the solution.